Elevation Burger fits the trend of restaurants providing a specific type of “healthy” food, according to Patel. In this case, the 59-location chain has succeeded in crafting a burger made with organic, grass-feed beef that is just as tasty as the competition.

“If I’m going to eat a burger, I’m going to eat one… that’s 100% organic, with no antibiotics, no hormones,” Patel said. “If I’m the kind of person who not only wants to eat well, but also cares about how I’m affecting the world around me, it becomes a very easy choice for me.”